Insights
Essays and field guides on creator marketing — strategy, content systems, measurement, and where the discipline is going next.
Sundae Tuesdae
Our weekly briefing on the creator economy — every Tuesday, free.
5 min read
How Much Does UGC Content Cost? A Real Pricing Breakdown
A real UGC pricing breakdown — what creators, agencies, and full-service partners actually charge, and why cost-per-asset is the wrong number to optimize…
4 min read
The Best Marketing You Do Won't Be Read By a Human First
AI engines are now the first audience for brand content. Here's why creator marketing quietly became the fastest way to shape what they say about you…
4 min read
The Audience Called. It Was Coming From Inside the House.
Why creator-built audiences beat institutionally-tested content, and what Backrooms, Dungeon Crawler Carl, and Blair Witch have in common…
4 min read
The Hardest Sale in Commerce Is the First One. TikTok Already Owns It.
TikTok Shop isn't built to win on repeat purchases. Here's the job it's actually doing well, and how to measure it correctly…
3 min read
Top TikTok Sports Fan Accounts Brands Should Know About
World-renowned athletes come with serious price tags. More brands are turning to everyday sports fan creators instead — here are six worth knowing…
5 min read
How to Draft the Perfect Influencer & Creator Marketing Agency RFP
This post was one of our most-read for a reason: it hit at the right moment, offering brands a no-nonsense playbook for finding influencer partners…
3 min read
How to Choose the Right Creator Agency in 2026: An RFP Guide for Brands Investing in Influencer Marketing and UGC
As influencer marketing evolves with the broader creator economy, brands are rethinking what they need from agency partners. Brands need more than just…
4 min read
The Social Content Flywheel: How to Keep Creator Content Flowing
The biggest challenge in creator marketing isn’t finding great content—it’s keeping it flowing. Many brands treat creator partnerships as one-off…
5 min read
Influencer Marketing vs. UGC Performance Marketing: Finding the Right Mix for Your Brand
Influencer Marketing (IM) and User-Generated Content (UGC) both originate from the same philosophy: harnessing authentic voices and high-quality…
5 min read
Anatomy of a Successful Influencer-Generated Content (IGC) Ad
Most influencer ads look seamless. An attractive, approachable person smiles at the camera—connecting with their followers the way they always seem to.…
3 min read
Influencer Marketing Tips for Amazon Storefront and Amazon FBA Businesses
The combination of influencers, content, and paid social ads has emerged as a potent force for digital marketers. This is especially true for Amazon…
3 min read
Shein’s Transparency Troubles: Navigating the Shadows of Influencer Marketing
Transparency has become a scarce commodity in influencer marketing, leaving audiences questioning the authenticity of the content they consume. The…