Top TikTok Sports Fan Accounts Brands Should Know About
3 min read
World-renowned athletes come with serious price tags — and most sports marketing budgets don’t stretch that far. That’s why a growing share of sports marketers are turning to everyday creators instead: fans, comedians, and personalities who already have the attention of the audience a brand is chasing, at a fraction of the cost of an athlete endorsement.
The accounts below aren’t leagues, broadcasters, or athletes. They’re fans — and that’s exactly what makes them work. Their audiences aren’t there for highlight reels; they’re there for the personality, the takes, and the bit. Here are six worth knowing.
Tommy Guarino (@tommyguarino)
Born and raised in East Boston, Tommy Guarino built his following on skits about everything from over-the-top Italian dads to diehard Bruins fans. He’s grown that following to 2M, and when he isn’t writing sports comedy, he’s working on his @itscontent comedy show with his best friend Chad McDonough.
@tommyguarino — "Celtics need an Italian"
Lacey Jane Brown (@laceyjanebrown)
Lacey Jane Brown is a Kansas City–based superfan who broke a Guinness World Record attending 32 NFL home games in 74 days — and she’s kept the momentum going since, now at 607.9K followers. Her feed is a running tour of the league’s most exciting venues, told from the seats, not the sideline.
@laceyjanebrown at the game
Frank Michael Smith (@frankmichaelsmith)
Frank Michael Smith is a Pittsburgh-based creator and an expert in short-form sports storytelling — now an independent creator and founder of GeoSports, with 2M followers built on daily takes and picks. For more, his podcast, the Frank Michael Smith Show, goes deeper on the same territory: interviews, picks, and interactive content.
@frankmichaelsmith — nightly picks
Ryan Craig (@ryanthecrashdummy)
Looking for comedic football and basketball content? Ryan Craig has built a 1.4M following on exactly that — a strong on-camera presence and a real knack for short-form sports comedy. Brands have taken notice before: he’s worked with DraftKings on sponsored content in the past.
@ryanthecrashdummy on Lamine Yamal takes
Jenna Bandy (@jennabandy21)
Jenna Bandy is an athlete, personality, and entertainer in her own right — a Guinness World Record holder and, per Sports Illustrated, the #1 female sports creator, with 1.5M followers built on trick shots and warm, funny personality-driven content. She’s previously partnered with Essentia Water on branded content.
@jennabandy21 in the gym
Broadcast Boys (@broadcastboys)
Two creators, one account: Broadcast Boys is Lucas Brody and Nelson “Deucey” Vergara, a pair of self-described “NYC bozos” who’ve built the format into a 4M-follower account with a companion podcast. Their signature move is a “what if I told you…” hook into a mind-blowing sports fact — reliable, repeatable, and still landing new hits today.
@broadcastboys — Canelo vs. Jake Paul take
Follower counts move fast in this category, and so does relevance — an account that’s hot for a season can go quiet the next. Vet activity and fit before you book, not just the number on the profile.