Influencer-driven performance marketing
Unleashing the power of Internet culture to drive results for brands
Latest Work
Enhance motorcyclists’ affinity for Allstate
Sundae developed a creative platform that links Allstate to the most important and relevant moment in a new biker’s journey: their first experiences on and off the bike.
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optimized social assets
Re-introduce the original subscription box
Birchbox needed to attract new audiences to consider signing up for their product. These audiences were outside of the typical beauty-obsessed target, those that were interested in upping their beauty game but often didn’t know where to start.
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Drive installs for an appointment-setting app
Sundae created content showing the benefits and features of an app with no previous awareness. Media was optimized to drive downloads with specific CTAs, retargeting and strategic placements. The brand received a wealth of data about these new customers.
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Awareness and product education for multiple audiences
Sundae partnered with InfoArmor to deploy two campaigns across B2B and B2C segments during open enrollment season. Through a portfolio of tech reviewers & thought leaders, dozens of pieces of content were created and distributed across social channels and amplified through highly targeted paid media.
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industry brand lift
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Campaign amplification with influencers
We built an influencer portfolio by aligning with passion points to show unique phone features as LG released the G7 ThinQ smartphone.
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Who we are
What began as an audacious question soon migrated to the core of our DNA: How can we take the cultural relevance of influencer marketing and make it deliver the results of performance media? At Sundae, we've found the right mix of brand stewardship, creativity and performance to deliver on your brand's goals. Our formula is the new frontier.
Brand stewardship
Everything we do is rooted in what is right for your brand, through expert guidance and support.
Creativity
We believe in expanding and diversifying the creative class to develop content that pushes campaign engagement to the next level.
Performance
We ensure relentless optimization by using a test-to-invest paid media approach to track, evaluate and optimize campaign progress.
Why we exist
Borne out of cultural powerhouse 72andSunny, Sundae is reinventing the agency model to deliver the real-time content and media optimization of a performance marketer paired with the strategy and service of a creative agency.
What we do
Social media strategy
From goal-setting to editorial planning, we work with you to optimize your content and achieve real results. See you later, #sponcon.
Influencer identification
Part art and part science, our team of experts take the guesswork out of developing influencer lists for your brand to guarantee we reach the right audiences.
Influencer engagement & creative coaching
We provide strategic support to influencers to ensure maximum success. That's why our influencer-brand relationships extend far beyond initial campaign contact.
Paid media planning & buying
With our hacktivist-meets-state-of-the-art paid media approach, we hustle social media algorithms to overcome organic suppression and maximize content performance.
Social analytics & reporting
Using Sundae’s proprietary tech stack, we go beyond tracking and tools to provide actionable insights and strategic guidance on social media content performance.
Shoppable content creation
We make shopping second nature to swiping by crafting curated, easily shoppable experiences and direct pathways to purchase from your content.
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