Performance-driven influencer marketing
Unleashing the power of Internet culture to drive results for brands
Who we are
What began as an audacious question soon migrated to the core of our DNA: How can we take the cultural relevance of influencer marketing and make it deliver the results of performance media? At Sundae, we've found the right mix of brand stewardship, creativity and performance to deliver on your brand's goals. Our formula is the new frontier.
Everything we do is rooted in what is right for your brand, through expert guidance and support.
We believe in expanding and diversifying the creative class to develop content that pushes campaign engagement to the next level.
We ensure relentless optimization by using a test-to-invest paid media approach to track, evaluate and optimize campaign progress.
Why we exist
Borne out of cultural powerhouse 72andSunny, Sundae is reinventing the agency model to deliver the real-time content and media optimization of a performance marketer paired with the strategy and service of a creative agency.
What we do
Social media strategy
From goal-setting to editorial planning, we work with you to optimize your content and achieve real results. See you later, #sponcon.
Part art and part science, our team of experts take the guesswork out of developing influencer lists for your brand to guarantee we reach the right audiences.
Influencer engagement & creative coaching
We provide strategic support to influencers to ensure maximum success. That's why our influencer-brand relationships extend far beyond initial campaign contact.
Paid media planning & buying
With our hacktivist-meets-state-of-the-art paid media approach, we hustle social media algorithms to overcome organic suppression and maximize content performance.
Social analytics & reporting
Using Sundae’s proprietary tech stack, we go beyond tracking and tools to provide actionable insights and strategic guidance on social media content performance.
Shoppable content creation
We make shopping second nature to swiping by crafting curated, easily shoppable experiences and direct pathways to purchase from your content.
Campaign Amplification with Influencers
Make noise around the launch of LG's new smartphone
We developed and launched the #WhatsItGonnaTake influencer campaign for LG, promoting the new G7 ThinQ smartphone.
paid brand engagements
Integrated Influencer Marketing Program
Start a cultural conversation around Circle K
In less than three months, we took Circle K from minimal digital footprint to the center of the meme universe. Using Circle K's Polar Pop beverage, we developed and launched the Don't Be Thirsty campaign, achieving the much-coveted Trending status on YouTube.
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Event Amplification with Influencers
Maximize General Mills' Bonnaroo investment
We dramatically extended brand reach for Lara Bar, Nature Valley, Totino's and Old El Paso with a targeted influencer campaign around the Bonnaroo 2018 music festival.