Influencer-driven performance marketing
Unleashing the power of Internet culture to drive results for brands
Who we are
What began as an audacious question soon migrated to the core of our DNA: How can we take the cultural relevance of influencer marketing and make it deliver the results of performance media? At Sundae, we've found the right mix of brand stewardship, creativity and performance to deliver on your brand's goals. Our formula is the new frontier.
Brand stewardship
Everything we do is rooted in what is right for your brand, through expert guidance and support.
Creativity
We believe in expanding and diversifying the creative class to develop content that pushes campaign engagement to the next level.
Performance
We ensure relentless optimization by using a test-to-invest paid media approach to track, evaluate and optimize campaign progress.
Why we exist
Borne out of cultural powerhouse 72andSunny, Sundae is reinventing the agency model to deliver the real-time content and media optimization of a performance marketer paired with the strategy and service of a creative agency.
What we do
Social media strategy
From goal-setting to editorial planning, we work with you to optimize your content and achieve real results. See you later, #sponcon.
Influencer identification
Part art and part science, our team of experts take the guesswork out of developing influencer lists for your brand to guarantee we reach the right audiences.
Influencer engagement & creative coaching
We provide strategic support to influencers to ensure maximum success. That's why our influencer-brand relationships extend far beyond initial campaign contact.
Paid media planning & buying
With our hacktivist-meets-state-of-the-art paid media approach, we hustle social media algorithms to overcome organic suppression and maximize content performance.
Social analytics & reporting
Using Sundae’s proprietary tech stack, we go beyond tracking and tools to provide actionable insights and strategic guidance on social media content performance.
Shoppable content creation
We make shopping second nature to swiping by crafting curated, easily shoppable experiences and direct pathways to purchase from your content.
Latest Work
Beauty Influencer Activation
The Brief
Increase awareness & digital content engagement for Birchbox.
The Story
Sundae communicated the Birchbox brand offering through high performing caj beauty influencers to drive meaningful brand awareness and demonstrate the value of curation.
The Results
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impressions
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engagements
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engagements
Campaign Amplification with Influencers
The Brief
Make noise around the launch of LG's new smartphone
The Story
We developed and launched the #WhatsItGonnaTake influencer campaign for LG, promoting the new G7 ThinQ smartphone.
The Results
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impressions
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paid brand engagements
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Integrated Influencer Marketing Program
The Brief
Start a cultural conversation around Circle K
The Story
In less than three months, we took Circle K from minimal digital footprint to the center of the meme universe. Using Circle K's Polar Pop beverage, we developed and launched the Don't Be Thirsty campaign, achieving the much-coveted Trending status on YouTube.
The Results
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video minutes watched
Event Amplification with Influencers
The Brief
Maximize General Mills' Bonnaroo investment
The Story
We dramatically extended brand reach for Lara Bar, Nature Valley, Totino's and Old El Paso with a targeted influencer campaign around the Bonnaroo 2018 music festival.
The Results
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organic impressions
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story views
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engagement rate
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