Influencer-driven performance marketing

Unleashing the power of Internet culture to drive results for brands

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Who we are

What began as an audacious question soon migrated to the core of our DNA: How can we take the cultural relevance of influencer marketing and make it deliver the results of performance media? At Sundae, we've found the right mix of brand stewardship, creativity and performance to deliver on your brand's goals. Our formula is the new frontier.

Brand stewardship

Everything we do is rooted in what is right for your brand, through expert guidance and support.

Creativity

We believe in expanding and diversifying the creative class to develop content that pushes campaign engagement to the next level.

Performance

We ensure relentless optimization by using a test-to-invest paid media approach to track, evaluate and optimize campaign progress.

Why we exist

Borne out of cultural powerhouse 72andSunny, Sundae is reinventing the agency model to deliver the real-time content and media optimization of a performance marketer paired with the strategy and service of a creative agency.

What we do

Social media strategy

From goal-setting to editorial planning, we work with you to optimize your content and achieve real results. See you later, #sponcon.

Influencer identification

Part art and part science, our team of experts take the guesswork out of developing influencer lists for your brand to guarantee we reach the right audiences.

Influencer engagement & creative coaching

We provide strategic support to influencers to ensure maximum success. That's why our influencer-brand relationships extend far beyond initial campaign contact.

Paid media planning & buying

With our hacktivist-meets-state-of-the-art paid media approach, we hustle social media algorithms to overcome organic suppression and maximize content performance.

Social analytics & reporting

Using Sundae’s proprietary tech stack, we go beyond tracking and tools to provide actionable insights and strategic guidance on social media content performance.

Shoppable content creation

We make shopping second nature to swiping by crafting curated, easily shoppable experiences and direct pathways to purchase from your content.

Latest Work

Beauty Influencer Activation

The Brief

Increase awareness & digital content engagement for Birchbox.

The Story

Sundae communicated the Birchbox brand offering through high performing caj beauty influencers to drive meaningful brand awareness and demonstrate the value of curation.

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Campaign Amplification with Influencers

The Brief

Make noise around the launch of LG's new smartphone

The Story

We developed and launched the #WhatsItGonnaTake influencer campaign for LG, promoting the new G7 ThinQ smartphone.

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Integrated Influencer Marketing Program

The Brief

Start a cultural conversation around Circle K

The Story

In less than three months, we took Circle K from minimal digital footprint to the center of the meme universe. Using Circle K's Polar Pop beverage, we developed and launched the Don't Be Thirsty campaign, achieving the much-coveted Trending status on YouTube.

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Event Amplification with Influencers

The Brief

Maximize General Mills' Bonnaroo investment

The Story

We dramatically extended brand reach for Lara Bar, Nature Valley, Totino's and Old El Paso with a targeted influencer campaign around the Bonnaroo 2018 music festival.

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