Challenge

Improve ecobee’s overall digital ROI in organic and paid social channels

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Solution

Sundae’s influencer content solution fueled huge improvements in ecobee’s performance in paid social. It also led the brand to change how it views influencer marketing, social content, and its ongoing digital media investments, investing in more robust content briefs, longer licenses, and enhanced relationships with some of the best DIY Creators on the Internet.

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Results
  • Drove overall CPMs down by 29%

  • Lowered paid social CPC by 53%

  • Increased Q4 ROAS by 59% YOY

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