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There was a time in media buying when gut instinct intermingled with hard facts, creating an art form that was as mysterious as it was mesmerizing. Those were the days when media buyers, armed with a blend of savvy and science, navigated the multifaceted advertising landscape. But as we journey through the digital evolution, a stark realization emerges: the mastery of media intricacies, while still relevant, takes a backseat to something far more pivotal – the power of content.
As we flip the calendar to another year, it's not just the dates that are changing. The digital landscape, especially on platforms like TikTok, is evolving at a pace that demands attention and adaptability. The recent TikTok What's Next 2024 Trend Report shed light on significant trends that brands need to be aware of to stay ahead of the curve. Here are the distilled insights and what they mean for your brand's strategy.
Most influencer ads look seamless. An attractive, approachable person smiles at the camera—connecting with their followers the way they always seem to. They share their thoughts, show themselves using the sponsored product, and let their audience know where they can get it.
TikTok’s influencer marketing power has skyrocketed. In 2021, the app reached 1 billion global users—earning a staggering $4 billion in ad revenue just five years post-launch.
How can brands give people what they want this Thanksgiving? Partnering with the right creators is a solid place to start.
For the past decade, influencer marketing has been an effective way for brands to reach their target audiences. Influencers have helped brands promote their products, increase brand awareness and generate more sales. However, as the digital landscape continues to evolve, marketers must now shift their focus to creating relationships with creators in order to stay competitive and thrive in 2024.
User-generated content (UGC) has emerged as a powerful tool for brands to engage with their audience. While traditionally, UGC was seen as content created by users without any direct involvement from brands, the definition has expanded. Today, UGC encompasses assets commissioned by brands, tailored to their specific commercial needs, and used across organic and paid social, CRM, and on owned channels like app screens and website landing pages.
Finding the right influencer marketing agency is not just about executing a campaign; it's about finding a partner who understands your brand, shares your values, and can help you navigate your path to long-term influencer marketing success. The right agency will work with you to define clear goals, develop a tailored strategy, identify the right influencers, and measure success. They will be an extension of your team, working collaboratively to achieve your marketing objectives.
The combination of influencers, content, and paid social ads has emerged as a potent force for digital marketers. This is especially true for Amazon marketing, where these elements can be leveraged to drive visibility, engagement, and sales. This article delves into the best practices for harnessing the power of these components for successful Amazon marketing, with a particular focus on Amazon Storefronts and Fulfillment by Amazon (FBA) businesses.
If the term "creator marketing" has piqued your interest but you're left scratching your head about its meaning and impact, you're in the right place. We've curated a set of 10 enlightening insights that delve into the remarkable power and potential of creator marketing, an innovative approach that's making waves in the digital world.
Transparency has become a scarce commodity in influencer marketing, leaving audiences questioning the authenticity of the content they consume. The recent Shein trip has pulled back the curtain, unmasking some unsavory industry practices that had been hiding just offstage.
Influencer marketing is a game-changer for brands looking to connect with their audiences. Frequently, however, organic influencer posts lack focus and impact. That's where performance editorial comes in.
It’s essential for influencer marketing programs to extend beyond organic posts and explore innovative strategies to maximize the reach and engagement of influencer campaigns. One such strategy is leveraging paid social deployment on platforms like Meta (Facebook and Instagram) and TikTok.