Featured post

Unlocking the Magic of UGC: How It's Changing the Influencer Marketing Game

User Generated Content (UGC) has emerged as a powerful tool for brands to engage with their audience. While traditionally, UGC was seen as content created by users without any direct involvement from brands, the definition has expanded. Today, UGC encompasses assets commissioned by brands, tailored to their specific commercial needs, and used across organic & paid social, CRM, and on owned channels like app screens and website landing pages.

Read more

How to Draft the Perfect Influencer Marketing Agency RFP

Finding the right influencer marketing agency is not just about executing a campaign; it's about finding a partner who understands your brand, shares your values, and can help you navigate your path to long-term influencer marketing success. The right agency will work with you to define clear goals, develop a tailored strategy, identify the right influencers, and measure success. They will be an extension of your team, working collaboratively to achieve your marketing objectives.

Read more
influencer showing merchandise to camera

Influencer Marketing Tips for Amazon Storefront and Amazon FBA Businesses

The combination of influencers, content, and paid social ads has emerged as a potent force for digital marketers. This is especially true for Amazon marketing, where these elements can be leveraged to drive visibility, engagement, and sales. This article delves into the best practices for harnessing the power of these components for successful Amazon marketing, with a particular focus on Amazon Storefronts and Fulfillment by Amazon (FBA) businesses.

Read more
Grubhub | Yolande Macon

Unlocking the Power of Creators: Dispatches from a Leading Creator Marketing Agency

Creator marketing, a distinctive focus of forward-thinking creator marketing agencies, is redefining the way brands engage with audiences in the digital space. If this term has piqued your interest but you're left scratching your head about its meaning and impact, you're in the right place. We've curated a set of 10 enlightening insights that delve into the remarkable power and potential of creator marketing, an innovative approach that's making waves in the digital world.

Read more
Get Creative with Creators

Get Creative with Creators: Unlock New Opportunities for Brand Growth in 2023

For the past decade, influencer marketing has been an effective way for brands to reach their target audiences. Influencers have helped brands promote their products, increase brand awareness and generate more sales. However, as the digital landscape continues to evolve, marketers must now shift their focus to creating relationships with creators in order to stay competitive and thrive in 2023.

Read more
Repurposing Influencer Content for Your Brand

Repurposing Influencer Content For Your Brand

When you work with influencers, one of the most efficient ways to use their content is to repurpose it for all of your digital media platforms. You can post the influencer's content on your website, social media pages and even create marketing materials around it to help promote your brand.

Read more
How to Commission Content from Micro-Influencers for Maximum ROI

How to Commission Content from Micro-Influencers for Maximum ROI

Want to see a big return on your investment? Start by getting in touch with the most relevant influencers, by working with digital creators who can take a creative brief, generate premium video and photographic assets, and negotiate robust licenses that allow you to exploit the content for much longer than a typical influencer marketing post.

Read more

Looking for an agency partner?

Step up your influencer marketing, user-generated content, performance editorial, and paid social with Sundae.
Get in touch