How to Choose the Right Creator Agency in 2025: An RFP Guide for Brands Investing in Influencer Marketing and UGC
As influencer marketing evolves with the broader creator economy, brands are rethinking what they need from agency partners. Brands need more than just talent sourcing. They need a partner who can scale content, drive performance, and deliver creative that works across organic and paid channels. And they want an agency that can handle your brand's unique challenges and opportunities with speed and grace! This post will help you modernize your RFP (Request for Proposal) to find an agency that understands influencer marketing, knows how to scale UGC, and builds systems for lasting growth.