NEW & UPDATED: How to Draft the Perfect Influencer & Creator Marketing Agency RFP
This post was one of our most-read for a reason: it hit at the right moment, offering brands a no-nonsense playbook for finding influencer partners when the category was still in its awkward adolescence. But the pace has accelerated. The stakes are higher. And if you’re drafting an RFP today, you’re not playing around—you’re looking to build something that moves your business, not just checks a box. But the creator landscape has evolved. Dramatically.