Influencer marketing success stories
In the smart home category, ecobee faces pressure from every side: premium players like Google Nest and Amazon Ring on one end, and a wave of lower-priced competitors on the other. Winning in this environment means being both aspirational and accessible—building a brand that feels credible at the top while delivering results at the bottom of the funnel.
Dell sought to strengthen the positioning of its Precision workstation line in two important contexts: reaching engineers and designers pushing the limits of AI and 3D workflows, and showing creative professionals the benefits of choosing Dell over traditional Mac systems. The common thread across both efforts was demonstrating the power of NVIDIA GPUs and the flexibility of Dell’s AI-ready workstations.
When Kabrita approached Sundae in the U.S. and Canada, they needed a way to drive higher engagement and performance from social content that resonated with their North American audience of parents and caregivers. Kabrita’s goat-milk-based infant formula offers a unique alternative to the more common cow-based options, but positioning this benefit effectively was a challenge in a highly competitive market. The goal was to establish Kabrita as a trusted, go-to brand for parents and caregivers who prioritize high-quality, digestible infant nutrition.
GrubHub wanted to connect with tastemakers to promote their amazing lunch-from-work restaurant partners in New York.
Allstate, the insurance powerhouse, approached Sundae with an exciting challenge: to ignite brand awareness among new motorcyclists. They wanted to make a strong statement in the motorcycle insurance market and catch the eye of this adventurous crowd.
Elysium Health, the pioneering health and wellness brand, approached Sundae looking to connect with key prospects and guide them through the customer journey, ultimately converting them into loyal buyers and subscribers. Their goal was to leverage influencer marketing and targeted paid social strategies to reach their target audience effectively.