Winning over parents with engaging, high-performing creator content for Kabrita
When Kabrita approached Sundae in the U.S. and Canada, they needed a way to drive higher engagement and performance from social content that resonated with their North American audience of parents and caregivers. Kabrita’s goat-milk-based infant formula offers a unique alternative to the more common cow-based options, but positioning this benefit effectively was a challenge in a highly competitive market. The goal was to establish Kabrita as a trusted, go-to brand for parents and caregivers who prioritize high-quality, digestible infant nutrition.
