GrubHub sought to increase its relevance with young audiences by partnering with premium creators, Brooklyn Magazine, and Sundae to create a compelling content series highlighting Grubhub’s range of choice and ease of use.
Recruit premium Brooklyn influencers, showing us their favorite local lunch spots, demonstrate how easy it is to use Grubhub to get their lunch delivered directly to their door. License and optimize the content to deploy in paid social via allowlisted channels.
Premium brand-worthy video assets
Drove 120,000 video views
Recorded over 25k engagements
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Unify your influencer marketing, user-generated content, performance editorial, and paid social.