Challenge

Improve brand awareness for Allstate among new motorcyclists

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Solution

Sundae created a social content platform linking Allstate to the most important and relevant moment in a new biker’s journey: their first meaningful motorcycle experiences.

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Results
  • Improved brand recall by 5.6 pts

  • Outperformed category CPMs by 12x

  • 91M impressions (campaign goal 40M)

  • 10.8M video views (50% watched half the video)

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