Improve brand awareness for Allstate among new motorcyclists
Sundae created a social content platform linking Allstate to the most important and relevant moment in a new biker’s journey: their first meaningful motorcycle experiences.
Improved brand recall by 5.6 pts
Outperformed category CPMs by 12x
91M impressions (campaign goal 40M)
10.8M video views (50% watched half the video)
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Unify your influencer marketing, user-generated content, performance editorial, and paid social.