Case study
When Kabrita approached Sundae in the U.S. and Canada, they needed a way to drive higher engagement and performance from social content that resonated with their North American audience of parents and caregivers. Kabrita’s goat-milk-based infant formula offers a unique alternative to the more common cow-based options, but positioning this benefit effectively was a challenge in a highly competitive market. The goal was to establish Kabrita as a trusted, go-to brand for parents and caregivers who prioritize high-quality, digestible infant nutrition.
Creators
Sundae conducted a comprehensive social media audit and analysis of Kabrita’s content to identify areas for growth and strategically aligned Kabrita with the right creators to drive results. This approach involved identifying and contracting over two dozen premium mom and parent creators to craft content that would resonate with Kabrita’s target audience.
Content
Sundae, collaborating with more than 24 parent and mom creators, produced over 100 pieces of content that highlighted the unique benefits of Kabrita’s goat milk forumula. Through creative storytelling that reflected the experiences and challenges of parenting, we positioned Kabrita as a trusted choice for caregivers.
Paid Social Performance
The assets created by Sundae’s selected creators became Kabrita’s top-performing ads on Meta, successfully lowering CPA and expanding Kabrita’s reach to a broader audience.
Results
Sundae’s creator-driven strategy for Kabrita yielded impressive results, establishing Kabrita as a leading choice in infant nutrition across the U.S. and Canada.
UGC and creator posts drove high engagement and became the best-performing assets on Meta, consistently outperforming previous content
Sundae’s creator partnerships helped reduce customer acquisition costs while attracting a steady influx of new customers to the Kabrita website
Kabrita’s brand awareness increased significantly, fostering a growing community of loyal parents and caregivers who identify with Kabrita’s values and products
The strategic focus on creator content and community engagement bolstered website traffic and brand consideration, solidifying Kabrita’s position as a top alternative in the infant nutrition space
“We have been working with Sundae for the better part of a year on several different influencer and creator campaigns, and we have had a truly wonderful experience. They act as a true partner, taking the time to understand our business, our challenges, and our goals, and they act as a natural extension of our team. I recommend them highly for any content marketer who is looking for quality content that also performs well in both organic and paid settings. Their tools and process are effective and efficient and have saved us valuable time and budget.”
— Rachel Givens, Strategic Marketing Lead, Kabrita
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