Case study
Dell sought to strengthen the positioning of its Precision workstation line in two important contexts: reaching engineers and designers pushing the limits of AI and 3D workflows, and showing creative professionals the benefits of choosing Dell over traditional Mac systems. The common thread across both efforts was demonstrating the power of NVIDIA GPUs and the flexibility of Dell’s AI-ready workstations.
Approach
Sundae partnered with Dell across multiple initiatives, building an ongoing influencer marketing engine designed to:
Creators were selected for relevance and credibility — from engineers modeling in 3D, to independent game developers, to creators sharing journal-style reflections on switching from Mac to Dell. This mix allowed Dell to speak to both engineering and creative communities while maintaining a unified brand narrative around power, flexibility, and authenticity.
Impact
By weaving engineering authority and creative authenticity into one creator-led strategy, Dell and Sundae reinforced Precision’s leadership in the AI workstation category. These campaigns established Dell not just as a competitor to Apple, but as the brand pushing the future of AI-enabled productivity and innovation — powered by NVIDIA.
Results
Reach: total impressions substantially outperformed targets
Engagement: ER as high as 9.8%
Sentiment: Overwhelmingly positive (87–88%), with audiences highlighting credibility, performance, and authenticity
In the smart home category, ecobee faces pressure from every side: premium players like Google Nest and Amazon Ring on one end, and a wave of lower-priced competitors on the other. Winning in this environment means being both aspirational and accessible—building a brand that feels credible at the top while delivering results at the bottom of the funnel.
When Kabrita approached Sundae in the U.S. and Canada, they needed a way to drive higher engagement and performance from social content that resonated with their North American audience of parents and caregivers. Kabrita’s goat-milk-based infant formula offers a unique alternative to the more common cow-based options, but positioning this benefit effectively was a challenge in a highly competitive market. The goal was to establish Kabrita as a trusted, go-to brand for parents and caregivers who prioritize high-quality, digestible infant nutrition.
GrubHub wanted to connect with tastemakers to promote their amazing lunch-from-work restaurant partners in New York.