Not into the number of creators you hired.
Not into how many posts went live.
Not even into top-line metrics like CPM or ROAS.
We're talking about visibility into why something worked, why something didn't, and what should happen next.
The Reporting Trap
Too many agencies stop at the wrap deck.
They’ll show you impressions, maybe some thumb-stopping metrics.
You’ll get a few slides with sparkline charts and high-level takeaways.
And then… silence.
What they won’t show you is:
How each creator's performance mapped back to the strategy.
Why a particular creative angle tanked on Meta.
What learnings were extracted, documented, and carried into the next flight.
This isn’t just a missed opportunity.
It’s a strategic liability.
The Cost of Shallow Insights
Without deep reporting and attribution, you’re guessing at scale:
You recycle creator content without knowing what’s actually converting.
You double down on angles that feel good but perform poorly.
You pour media spend behind assets that haven’t earned the budget.
What’s worse—your team feels the pressure to “do more” without knowing what “more” means.
What You Should Be Getting Instead
If you’re investing real budget into creator content, your agency should be giving you:
Creator-level ROI: Not just engagement, but attributable downstream performance—tracked, organized, and mapped to your goals.
Creative diagnostics: Which hooks worked, which visuals flopped, which edits improved hold rates.
Strategic POV: Recommendations that aren't just reactive, but forward-looking—helping you refine your content system over time.
This isn’t extra credit. It’s the baseline.
What We Do at Sundae
At Sundae, we don’t separate strategy from execution.
We don’t treat reporting like a formality.
And we don’t assume “worked” means “repeat.”
Every wrap includes:
A full creator-level performance table.
Creative and media breakdowns by KPI.
A written POV on what to scale, pause, or rethink—and why.
Because that’s what it takes to win.
Final Thought
If your agency isn’t giving you that level of clarity, ask them why.
And if you want to see what it looks like when they do—let’s talk.