While we don't represent these creators, we've had the opportunity to work with many of them on behalf of Sundae clients, seeing firsthand the impact they drive for brands.
Here’s a list of the rising Home & DIY creators brands should keep an eye on.
1. Lindsay Dean @frills_and_drills – The Budget DIY Expert
Platforms: TikTok, Instagram
Why They’re Growing: Specializing in high-impact, low-cost transformations, this creator has built a loyal following by showing how to achieve high-end looks on a budget. Their before-and-after reveals consistently rack up millions of views, and their product recommendations drive significant affiliate revenue.
Brand Fit: Home improvement retailers, budget furniture brands, decor subscription boxes
2. Whitney Leigh Morris @whitneyleighmorris / @tinycanalcottage – The Small-Space Innovator
Platforms: Instagram, YouTube
Why They’re Growing: This creator thrives on making small apartments and tiny homes more functional and stylish. Their space-saving hacks and renter-friendly DIY projects have led to partnerships with brands in home organization, storage solutions, and furniture.
Brand Fit: Storage brands, compact furniture companies, home rental services
3. Cara Newhart @caranewhart – The Power Tool Queen/King
Platforms: TikTok, YouTube
Why They’re Growing: A go-to source for woodworking and large-scale DIY projects, this creator demystifies power tools and complex builds for beginners. Their tutorials and recommendations influence thousands of purchases in hardware and materials.
Brand Fit: Power tool brands, hardware stores, woodworking suppliers
4. Abby Kulp @abby_roadhome – The Aesthetic Home Stylist
Platforms: Instagram, Pinterest
Why They’re Growing: Known for their dreamy interiors and ability to transform any space into a Pinterest-worthy haven, this creator blends DIY, decor styling, and home trends to drive engagement and shopping behavior.
Brand Fit: Furniture and decor brands, paint companies, wallpaper brands
5. Maggie McGaugh @maggiemcgaugh – The Sustainable DIYer
Platforms: TikTok, Instagram
Why They’re Growing: Focused on upcycling, secondhand furniture flips, and eco-friendly materials, this creator resonates with sustainability-conscious consumers. Their projects often involve thrifted finds and creative repurposing, making them a perfect match for brands focused on sustainable home goods.
Brand Fit: Eco-friendly paint brands, sustainable furniture, secondhand marketplaces
6. Kelsey and Ryan @newbuild_newlyweds – The Fixer-Upper Couple
Platforms: YouTube, TikTok, Instagram
Why They’re Growing: This dynamic duo documents their journey of flipping houses and taking on massive renovations. Their long-form video storytelling makes them ideal for partnerships in home improvement, construction, and real estate.
Brand Fit: Home renovation brands, tool manufacturers, real estate services
7. Reed - Smart Home Solver @smarthomesolver– The DIY Tech Wizard
Platforms: YouTube, Instagram
Why They’re Growing: Smart home upgrades, tech-savvy DIY solutions, and home automation tips are this creator’s specialty. They bridge the gap between traditional home improvement and modern technology, making them highly valuable for brands in the smart home space.
Brand Fit: Smart home brands, tech gadgets, security systems
Why Brands Should Pay Attention
These rising home and DIY creators are shaping consumer behavior and influencing how people shop for home improvement, decor, and furnishings. Their ability to demonstrate products in action, build trust with audiences, and drive direct conversions makes them powerful partners for brands looking to grow in this space.
Want to connect with the right home & DIY creators for your brand? Sundae can help. Reach out to learn more about our creator marketing solutions.