Top TikTok Sports Fan Accounts Brands Should Know About

Then, in 2022, TikTok generated approximately $9.4 billion in ad revenue. That figure is expected to quadruple by the end of 2026. 

But enough with the statistics. And brands, take note: if you aren’t already, you need to invest your hard-earned marketing dollars in TikTok influencer marketing. Sports fan accounts are a solid place to start.

The truth is that over 65% of sports marketers consider influencer marketing the key to their success. And since world-renowned athletes like Tony Hawk and Serena Williams come with serious price tags, more and more brands are turning to everyday creators. 

This post will introduce you to some of the top TikTok sports fan accounts today.

Tommy Guarino (@tommyguarino)

Born and raised in east Boston, 23-year-old Tommy Guarino built his brand by sharing skits about everything from over-the-top Italian dads to diehard Bruins fans. The creator has amassed quite the fanbase, with a TikTok following of 1.5M. When he isn’t perfecting his comedy, he’s working on the @itscontent comedy show, in partnership with his best friend Chad McDonough. 

Want to see some of Guarino’s sports comedy? Here’s a TikTok on why the Celtics need an Italian. 

Lacey Jane Brown (@laceyjanebrown)

Who’s up for some daily sports content? Lacey Jane Brown certainly is. The 26-year-old is a Chiefs superfan and Kansas City native who grew her TikTok following to 585.3K after breaking a Guinness World Record.

The record in question? Attending 32 NFL home games in 74 days. Brown is truly a devoted fan—and her followers love watching her experience some of the world’s most exciting sports venues.

Brandon Beloti (@beloti44)

Meet Brandon Beloti, a North Carolina-based creator with a TikTok following of 1.3M. A seasoned basketball player, the 24-year-old athlete doesn’t shy away from the court in his content. His followers count on him to share hilarious skits about basketball and the NBA—and brands should definitely take a look.

Here’s another reason to check out Beloti. He and five friends—collectively known as Zone 6—partnered with House of Highlights in 2022.

Frank Michael Smith (@frankmichaelsmith)

You’ve got to hand it to Frank Michael Smith: the Pittsburgh-based video creator is an expert in short-form storytelling. As the CEO of Juice Productions, the 29-year-old writes, edits, and stars in daily sports content. Spoiler: Betway nabbed him for a deal in 2023.

It’s no wonder that Smith has garnered such a devoted audience. A 1.7M TikTok following is no small accomplishment, and the creator’s compelling sports takes are not to be missed. If you’re hungry for more of his stuff, check out his podcast the Frank Michael Smith Show. There too, he talks all things sports—sharing everything from his top picks to interviews and interactive content. 

Ryan Craig (@ryanthecrashdummy)

More comedic football and basketball content? Yes, please. Ryan Craig is celebrated for his hilarious sports comedy (and his TikTok following of 1.4M). He has a powerful presence, is laugh-out-loud funny, and shows a real knack for short-form content.

To see for yourself, check out this TikTok on Cowboys fans after beating the Patriots. And note that in 2022, Craig worked with DraftKings on some sponsored content. Sports marketers clearly like what he’s selling!

Jenna Bandy (@jennabandy)

Sports enthusiast and California-based basketball coach Jenna Bandy is a personal brand in her own right.  Celebrated for her impressive athletic skills, marketers will appreciate the 31-year-old’s warm personality and sense of humor. (Don’t even get us started on her 1.3M TikTok following.)

Why not consider Jenna your next brand partner? Here’s some work she’s done with Essentia Water.

Brenden Clinton (@mr.go30)

Ever heard of Coach 30? That’s 27-year-old Brenden Clinton’s alter ego, and the reason his TikTok account has exploded in popularity. We’re talking 874.6K followers—plus a comedic persona that’ll leave audiences on the edge of their seats.

A former PrizePicks partner, you’ll want to keep an eye on this Maryland-born, California-based creator. Watch him (as Coach 30, of course) blow his whistle and “punish” his team with sprints here.

Broadcast Boys (@broadcastboys)

Two influencers. One account. Meet a “couple of NYC bozos,” otherwise known as the Broadcast Boys: Lucas Brody and Nelson “Deucey” Vergara. The creators cohost the Broadcast Boys podcast and entertain 3.9M TikTok followers on the regular. 

The duo built their brand by starting off with a gripping “what if I told you…?” line—before diving right into mind-blowing facts about athletes and A-listers. Check out their recent video on NBA facts that sound fake but are actually real.

Cullen Honohan (@allhailbball)

Cullen Honohan tells viewers the stories they won’t see on ESPN. The 27-year-old sports enthusiast creates content at home in Pittsburgh—and his informational sports videos have helped him scale his TikTok following to 585.5K. 

Interested in Honohan’s trajectory? Learn how he went from a Division 1 football player to a basketball-obsessed TikToker here.

Wahlid Mohammed (@wahlidm)

Breaking news: retired Vine star Wahlid Mohammed has made his way over to TikTok (complete with a 63.9K following). He’s known for his laugh-out-loud comedy, which features just enough sports content to keep fans on their toes.

Mohammed is a solid brand partner for sports marketers looking to work with someone who’s cool making fun of himself. Originally from New Jersey, today he’s based in Southern California, where he cohosts The Zach and Wahlid Show with his good friend Zach Piona.

Up Your Sports Influencer Marketing Game with Sundae

Curious about how influencer marketing can help your sports brand reach new audiences?

Consider Sundae your agency partner. Connect with us to learn more about what we can do for you.