Paid Social Content Estimator — Sundae Collective

This estimator sizes a starting content plan for a paid social program on Meta and TikTok, built around Sundae's real production mechanics — flights, briefs, and refresh cycles — rather than a generic package.

Answer six quick questions about the goals, audience, and creative maturity behind the program, plus current spend, and the plan builds itself. It's a starting point for a conversation, not a fixed quote.

What's the goal for this program?

We start with the business problem, not the creator list — what's it solving for?

Brand Awareness

Reaching a broader audience, building top-of-funnel presence.

Site Traffic & Engagement

Driving interaction and traffic, not just impressions.

Conversions & Subscriptions

Turning paid social interest into action.

How many distinct audience segments?

More segments usually means more creative variation to stay relevant to each.

1 segment

2 segments

3+ segments

How many products or offers need content?

More SKUs or offers usually means more messaging variants.

1 product

2–3 products

4+ products

Where are they at with creative today?

We have established formats

Strong foundation — enhance what's already working.

We're testing and learning

Refine tests, scale what's succeeding.

It's hit-and-miss — we want to explore more

Finding the right fit for consistent performance.

Combined monthly paid social spend?

Across Meta and TikTok. Ballpark is fine.

Under $50k/mo

$50k–$250k/mo

$250k–$500k/mo

Over $500k/mo

Who is this for?

So the recommendation lands with the right person, and the team has a record of the conversation.

Name

Company

Email

Recommended starting point

We don't start with creators — we start with the business problem. Here's how that thinking plays out for what's been described here.

Sent to the Sundae team — we'll follow up.

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