Audiences appreciate holiday content that feels authentic. In November, this means autumn décor—gourds, wreaths, you name it—as the final leaves fall off the trees outside. It also translates to gourmet food shopping, intricate meals, and hours spent with loved ones at the table.
People like to celebrate Thanksgiving, both in person and virtually. Consumers want to feel like they can smell the simmering gravy or taste the homemade cranberry sauce from their smartphones. Most could spend all day staring at a warm fire, a houseful of family, and a well-stuffed turkey.
The options are seemingly endless, and many of the best influencer accounts are right in front of you. Here are some of the top Instagram creators for Thanksgiving.
Robin Plotnik (@whatrobineats)
80.8K Instagram Followers
Robin Plotnik is a certified nutritionist and personal trainer with a dreamy Instagram feed—and a passion for delicious seasonal recipes. When she isn’t off creating scrumptious meals and desserts, you can find her spending quality time with her family in San Diego. Her daughter Poppy, son Wylder, and husband Joel adore her out-of-this-world cooking, and we’re confident viewers will too.
Curious about the Thanksgiving content Plotnik may have in store? Check out this incredible maple syrup-sweetened pumpkin bar recipe. We promise you won’t regret watching this mouthwatering Reel.
Maryah Ananda (@maryahananda)
26K Instagram Followers
Maryah Ananda is a multitalented culinary artist, model, and wellness enthusiast. (Based in New York, she’s also an occasional DJ.) What really shine through, though, are Ananda’s love of food and creativity. Her inviting account includes loaves of wholesome bread, delicious meals from recent travels, and beautifully-set tables fit for an occasion.
Ananda’s minimalist aesthetic is ideal for audiences in search of a balanced lifestyle. We mean it when we say that brands would do well to include her in their Thanksgiving plans.
Shavonda Gardner (@sgardnerstyle)
202K Instagram Followers
Brands need look no further than Shavonda Gardner for stunning interior design and lifestyle content. The self-proclaimed “small space design expert” approaches every project with care, and her own home is no exception. The space features a moody aesthetic that’s filled with warmth, character, and self-expression.
Could Gardner’s content be any better-suited for Thanksgiving? If her kitchen isn’t enough to convince you to work with her, we don’t know what is.
Sam Landreth (@samlandreth)
72.9K Instagram Followers
Introducing the Los Angeles-based creative you’ve been waiting for. Sam Landreth is a multi-skilled influencer known for her beautiful cooking, home décor, and lifestyle content. A film photographer by trade, Sam’s Instagram is a blend of inspiring spaces, wholesome cooking, and compelling compositions.
Sam is also the founder of the platform for Living: a resource for dinner party guides, healthy recipes, and rundowns of her favorite restaurants. Talk about a seamless partner for Thanksgiving.
Jordan Zelesnick (@jzeats)
106K Instagram Followers
Jordan Zelesnick promises “easy recipes that anyone can cook,” and she constantly delivers. Under the brand name JZ Eats, she helps audiences shop for simple homemade meals that range from hearty fall soups to complex gochujang salmon burgers. This is a creative who makes the kitchen fun and accessible.
The buzz around Zelesnick doesn’t end with Thanksgiving. The recipe developer is releasing her debut cookbook—featuring simple weeknight recipes with ingredients from Trader Joe’s—in January 2024.
Maya Harrison (@mayaaharrison)
5.4K Instagram Followers
Maya Harrison is a content creator, culinary student, and foodie based in San Diego. Her Instagram feed showcases her passion for all things gourmet, including personal recipes, restaurant visits, and food-related happenings. (Just look at this beautiful farm-to-table event.)
An added bonus: brands that value sustainability will appreciate Harrison’s knowledge of conscious consumption. Thanks to her unique takes on food and environmental issues, this up-and-comer has become a truly sought-after partner.
Still hesitating to hit that follow button? Check out this literal mountain of butter that Harrison created.
Dawson Hoppes (@dawson.diy)
153K Instagram Followers
Most people associate Thanksgiving with good food. Others think of a warm and comfortable home. This is where Dawson Hoppes comes in. The passionate DIY renovator is transforming his 70s fixer-upper into a real gem, and audiences won’t be able to look away.
Hoppes genuinely loves sharing his renovation expertise, and it shows. His before-and-after Reels are inspiring. Not only that, but his midcentury modern home would make an incredible backdrop for a branded Thanksgiving holiday.
Shayna Alnwick (@theflippedpiece)
526K Instagram Followers
Atlanta-based Shayna Alnwick’s appreciation of all things DIY came from a lockdown breakdown, and now it’s here to stay. Celebrated for her furniture flips and tutorials on fall décor, Alnwick knows how to build a festive atmosphere. Her fun presence and appealing home projects will inspire consumers to go all out this Thanksgiving.
See for yourself by taking a look at this easy and beautiful DIY centerpiece. It seems like a fantastic addition to any holiday table.
Marie Zoumanigui (@petitemarienyc)
54.5K Instagram Followers
Jaw-dropping décor, anyone? Guinea-born, New York-based Marie Zoumanigui has you covered. Her Instagram is a tribute to the city’s most beautiful architecture and interior spaces. Gorgeous brownstones, marvelous holiday scenes, and cozy kitchens are just the beginning.
Zoumanigui’s content is the perfect balance of subtle and extravagant. And one’s thing’s for certain: it’ll make you want to spend Thanksgiving in New York this year.
Elevate Your Influencer Marketing Game with Sundae
Thanksgiving isn’t the only time to consider influencer marketing. Brands should be working to reach new audiences alongside their favorite content creators all year round.
This is where Sundae comes in. Consider us your agency partner—and connect with us to learn more about what we can do for you.