What's the optimal content mix for a creator-led wellness brand?

We’ve been road-testing our free Creator Content Calculator with realistic brand archetypes. Here’s a fun one. Picture a premium wellness brand spending ~$250k/mo on Meta. They have two hero SKUs (daily greens drink // collagen supplement), speak to a 40+ health-conscious audience, and are laser-focused on conversions. I ran that scenario through the Calculator—and the starting point it suggests is refreshingly focused:


3️⃣ creators → each makes 2 videos + 4 images
2️⃣ hooks per video → 2 versions of every asset

That nets 48 ads in a 45-day cycle, then you refresh.

Kind of elegant, right? Not a content firehose—just a tight, repeatable mix.

Why this combo makes sense for wellness:
🗝️ Credibility scales better than volume. A few consistent, trustworthy voices beat a dozen one-offs.
🚦 Repetition with a twist. Two hooks/two versions give you clean signal without turning production into chaos.
🗓️ Format fit. Video shows “how it lives in my day.” Images reinforce ingredients, benefits, and proof.
🥁 Cadence that compounds. 45 days is enough to learn, short enough to stay fresh.

It’s a small chorus, singing the same song a few different ways—exactly what a routine-driven 40+ audience tends to reward.

Take our Creator Content Calculator for a spin—it’s totally free!

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